While some in the industry highlight a persistent knowledge gap among clients when it comes to cyber threats, Jardine said brokers have made significant strides in recent years.
“Brokers have come a long way in understanding cyber risk, and many are now true partners in protecting their clients. They’re not just placing policies, they’re educating, advising, and guiding businesses,” he said.
Unlike cyber specialists who focus on one product line, brokers must be conversant in multiple coverages – from D&O to privacy liability – while still keeping pace with the fast-changing cyber landscape, he said.
He credited joint efforts between insurers, MGAs like BOXX, and broker partners for driving awareness. “We do webinars, we do articles, we do educations,” Jardine said. These resources help brokers update clients on emerging attack trends and reinforce the importance of cyber coverage as a long-term safeguard rather than a one-year transactional purchase.
“The cyberattack of two years ago isn’t, for the most part, the prominent one now,” Jardine said, emphasizing the need for continuous education.
“The landscape changes fast and staying on top of the latest attack vectors can be difficult. That’s why partnering with a cyber insurer that’s not just a loss transfer provider but a partner in staying ahead of cyber events and predicting them is important. Afterall, you don’t buy a cyber policy expecting a loss this year, you buy it knowing that, at some point in your lifetime, an attack will come. And when it does, the impact can be significant.”
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This article was originally published in Insurance Business.